Erin Murphy is the owner and Reservoir designer of Reservoir, a curated lifestyle boutique located in the Hudson River town of Beacon, NY. A native Michigander with not only a love for runway shows and high fashion, but a soft spot for fly-fishing, hiking with her dogs, and gardening, Murphy fell in love with the former mill town turned art destination when her husband took a job as an aquatic ecologist near the Ashokan Reservoir in Ulster County. Just an 80-minute train ride from Grand Central Terminal, Beacon became their “meet in the middle” spot as she continued her full-time freelance work with high-concept womenswear and accessories brand, Proenza Schouler. As she ping-ponged between cityscape and countryside, the inspiration to create “high-end style with unrestricted trailblazing versatility” was born.
Now a permanent Beacon resident, Murphy’s Reservoir draws inspiration from both these past experiences in NYC and her current life upstate, creating a line that features stretch charmeuse blouses and gold accented floral print shorts. “What inspires me is just something that I want to wear, something comfortable for me and my lifestyle,” Murphy says. “There’s a lot of girls like me who like to have backyard picnics or little getaways in the mountains, but that doesn’t mean we want to wear a sweatshirt.”