Hartland on Hudson: One of a Kind Stationery and Coffee Bar in Leeds, NY
1130 Main St | Leeds, NY
Driving over the Rip Van Winkle Bridge, you’re led to the edge of the Catskill region to Leeds, a tiny hamlet in the town of Catskill you may have passed on your way to Woodstock or Hudson. Its peaceful main street is dotted with the dust of pickup trucks, an old inn and columned post office, a scratch-made greasy spoon called Gracie’s Luncheonette, and Hartland on Hudson, a sunlit coffee and stationery shop owned by Hartland Brooklyn designer Emily Johnson and her java-loving husband, Nic Cameron.
Born and bred in Hartland, NY, Emily went to school for fashion design but, later, found herself designing cards by hand in Greenpoint, Brooklyn. At first, she sold her cards on Etsy and mailed them out to customers personally, but when Papel and Anthropologie called, her business Hartland Brooklyn expanded and she found Rolling Press in Gowanus to handle the printing. When she outgrew her studio, she and Nic started looking north of the city for a bigger space, one where they would eventually combine both of their passions — coffee and stationery — into a place they love. “We only looked at this one property,” says Emily. “When we saw the post office across the street, we felt it was a sign.”
The building itself, an old 1850s general store, is what drew Emily and Nic from Brooklyn to Leeds, in part due to the studio space behind the shop and an upstairs apartment for their growing family. Today, Hartland on Hudson, which opened its doors almost a year ago, is a renovated, cheerily decorated space displaying Emily’s eco-friendly paper designs, from all-occasion cards and calendars, to jovial art prints and temporary nail tattoos. Designer Matt Hogan of Reliquary Studio joined forces with Emily and Nic to help preserve the structure of the building while masterfully designing and constructing the coffee bar and countertop. Card shelves and window tables were custom built by local woodworker Tom Alfeld.
This philosophy of “half preservation and half progression,” as Nic says, is what the two have learned since making their way upstate. Emily’s online paper business has found a storefront in a welcoming, tight-knit community and Nic’s coffee counter has found a band of loyal customers who like to linger at its wooden stools.